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Facade of DIOR in Paris with newly designed windows

DIOR 30 Montaigne Paris

Located at 30 Montaigne, the DIOR building has been the birthplace of Dior collections since 1946 and this New Look refurbishment has been transformed into a new level of luxury with additional facilities. I am pleased to have been commissioned to design several artworks for this project:

Epitomising elegance and excellence, the vitrines at 30 Montaigne delight passersby with the multifaceted creativity of the House’s many universes, from fashion to perfumes, and from leather goods to makeup. The fundamentals of Dior and the symbols of its history – such as the unmistakable medallion chair, the Lady Dior, the Rouge Dior lipstick – a classic since 1953 – the Grand Escalier and the books from Christian Dior’s library – appear in turn, like a captivating moving tribute to heritage, the Ateliers and to the interplay of savoir-faire. Making the objects dance as if in weightlessness, this dreamlike choreography is punctuated by the toiles blanches – white canvases – precious three-dimensional expressions of a sketch, which then give life to the haute couture models; a subtle synergy of transparencies and light enhanced all the more by a delicate silver and gold mesh made entirely by hand*, like the entirety of this unprecedented scenography, an alliance of exceptional craftsmanship. The creations seem to float in the air, while innovative projections tell the story of the House’s key turning points through poetic images. A breath of magic and surprise that sublimates the icons and exclusive pieces of the boutique, a celebration of timeless audacity in the name of the beauty of the gesture.

*As with the rest of this original scenography, a combination of exceptional craftsmanship.

Photo credit: @KristenPelou, @Adrien Dirand.

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  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 133
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 133
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 136
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 136
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 138
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 138
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 139
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 139
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 140
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 140
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 141
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 141
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 144
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 144
  • David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 145
    David_Begbie_sculpture DIOR Paris 2022 02 CD 30Montaigne Vitrines 145
  • David_Begbie_sculpture DIOR Paris 2022 03 CD GiftShop 8
    David_Begbie_sculpture DIOR Paris 2022 03 CD GiftShop 8
  • Dior 30montaigne facade c adrien dirand
    Dior 30montaigne facade c adrien dirand
  • david begbie sculpture table 5502
    david begbie sculpture table 5502
  • david begbie sculpture table 5506
    david begbie sculpture table 5506
  • davidbegbie dior 4887b
    davidbegbie dior 4887b
  • davidbegbie dior video 4887
    davidbegbie dior video 4887
Back to project overview
A few ‘Begbie’ owners you might know
Giorgio Armani
Michael Barrymore
Eric Clapton
Jeremy Clarkson (Top Gear / BBC)
Harvey Goldsmith (promoter)
George Leventis
Emily Maitlis (BBC News Night)
Debbie Moore (Pineapple Dance studios)
Vidal Sassoon (Haircare Ltd.)
Martina Navratilova
Nick Rhodes (Duran Duran)
Sir Clive Sinclair (C5 car)
Frankie Vaughan (late)

Public examples
St. Mary, Wherwell Chilbolton
Millennium Dome, London
Manangel, Birmingham
The Jam House, Edinburgh
Shrine of Walsingham, Norfolk
Wimbledon Centre Court Building
‘Figure & Fountain‘ Southwark, London

Corporate and Private Acquisition Examples
8 Northumberland, London
British Consulate-General Shanghai
British Embassy Khartoum, Sudan
Buddha-Bar London
Cannons City Gym
Christian Dior, Paris
Eric and Jean Cass Collection
Coloplast Ltd., London
Conning Asset Management, London
Christian Dior Couture, Paris
Hanover Grange Jamaica
Heron Corporation
Hyatt Hotel Group
Johnson & Johnson
Jumeirah Hotel Group
Le Royal Meridien Hotel Group
Mein Schiff Cruise Lines
Mews of Mayfair, London
Radisson Edwardian Hotel Group
Royal Caribbean Cruise Lines
SAS Radisson Hotel Group

Museums
Natural History Museum, London
International Slavery Museum, Liverpool
Galleria Nazionali de Arte Moderna, Rome
Museum Beelden an Zee, The Netherlands
Court of Justice, Almelo, The Netherlands
National Gallery Canberra, Australia
Nickel Arts Museum, Calgary, USA
My sculptures have no palpable substance or surface. At first glance they appear to be a metallic membrane but when you take a closer look they are not even a skin - they are instead a delineation of surface and form, modelled and drawn in three-dimensional space.
David Begbie